From the Desk of Patrick Hoecherl: 2 Weeks to Choose Your Own Adventure!

It’s nearly here, ULA 2017, Choose Your Own Adventure!  Those who know me, know I’m excited about pretty much everything and this year’s ULA Conference is no exception. In particular I’m excited about the theme. I grew up reading Choose Your Own Adventures Books. I still vividly remember the feeling of awe and accomplishment I felt the one (and only) time my choices in Journey Under the Sea (Choose Your Own Adventure #2) let me escape Atlantis alive.


Hopefully none of our choices at this year’s conference will be quite so life and death as those young Patrick faced in Journey Under the Sea, however it is my hope that this year’s conference will be full of tough choices for you. For example, look at the very last time slot of the conference, Friday at 2:30. Your choices include sessions about: librarian’s favorite apps, ways to keep your library relevant, tips for getting hired at a library, transforming spaces and environmental branding, teaching tech, how to host a teen movie party, and the new Beehive Books. As far as I can tell the only bad option is going home early!


Don’t worry you’re not the only one with tough choices. The conference planning committee had to make a ton of them. We had 129 sessions submitted this year, but only 72 spots available. We combined sessions where we could, but ultimately some great sessions were declined for want of time in the day. Making those choices wasn’t easy, but because of that abundance of choice we have a great conference. When making our selections we focused on the feedback we received from last year’s conference. You requested more Children’s and Teen sessions? There is at least one Children’s AND one Teen session in every time slot – seems appropriate for the Choose Your Own Adventure conference, right? You requested career and interviewing sessions? We’ve sprinkled some sessions throughout the conference and have put together a career services booth in the exhibit hall that will be staffed by HR professionals. Technical services sessions? Check! Digital libraries? Ditto.


You’ll have lots of choices at this year’s conference, I hope all of yours are good. Just don’t surface too quickly, you’ll get the bends and have to start the book over again.


Make sure to plan your conference online at (you will need to create a free account). Or you can take a look at the PDF  of the full conference sessions!

It’s here! It’s here! 2017 ULA Conference Program Available Now

Without further ado, here is the 2017 ULA Conference program!


Download a full PDF of the conference program


See the program on (the schedule is public; if you would like to mark sessions you are attending, you will have to sign up for a free account or use your account info from last year).


Questions? Contact Jessica Breiman at or Tommy Hamby at

Rates for 2017 ULA Conference

Choose Your Own Adventure

Mark your calendars! The 2017 ULA Conference will be held May 17-19, 2017 at the South Towne Expo Center in Sandy, Utah. Rates are as follows (rates have not increased over the 2016 rate). Note that registration will open in the first week of January. Questions? Contact

ULA Member (Note: MPLA members are eligible for the ULA member rate):

Early Bird             $170

Regular rate        $200

One Day               $100

Student Full Conference (student rates same if member/non-member)        $100

Student One Day (student rates same if member/non-member)                      $75



Early Bird             $250

Regular rate        $295

One Day               $170